Regarding brands and businesses, TikTok may seem like a faraway channel that is not important for customer acquisition. Just filled with personal accounts trying to gain followers. However, numerous companies have used TikTok to see sky-high results. Your brand can join these businesses by using TikTok in the best way possible. Grow your TikTok Business account and join the league of excelling brands.
While growing your TikTok account might be an excellent way to reach more brand goals, it is never a good idea to wing it. A TikTok Business account is very different from a creator’s account. While one of them can make as many mistakes and test radically, your business doesn’t have the luxury to play with its reputation and revenue.
1. Set Your Goal
An important thing to note when you plan to open and grow your TikTok Business account is to have a goal. As with all business investments, an end goal must be established to track and measure progress. If you have no purpose, your customers will not like that, and your business will suffer.
Goals that you can set are:
- Increase in brand awareness
- Expanding your target base
- Increasing revenue
- Improving brand value
All of these are great goals to set. Once that’s out of the way, we can proceed to the next steps.
2. Open a TikTok Business account.
If you just created a TikTok account, you have the creator/personal TikTok account. However, to grow your TikTok Business account, you need to change the personal TikTok account into a business account. Understandably, you might want to have some of the benefits of a creator account, especially for a small business. Still, a business account is better in the long run.
If you just created a TikTok account, you have the creator/personal TikTok account. However, to grow a TikTok Business account, you need to change the personal TikTok account into a business account. Understandably, you might want to have some of the benefits of a creator account, especially for a small business. Still, a business account is better in the long run.
A business account avails you with better analytics that you can download, unlike the creator account, and ensures that you can participate in TikTok challenges without worrying about infringing on any copyright. If you want to boost your personal brand and your business brand, it is advised to open separate accounts.
This is how to change a personal account to a business account:
- You can’t switch using the web, so you have to download the TikTok app on your mobile
- Log in or create a new personal account
- In the lower right corner, tap me and then edit profile.
- Click the 3 dots in the upper right corner and tap manage account
- Click on Switch to Business Account
- Follow all the instructions, and you’re good to go.
3. Create a memorable profile
On TikTok, you are limited to only 80 characters to explain your business. So use the KISS method and keep it short and straightforward. Explain your brand well so that as you get visitors to your profile, they are interested and engaged. Which ultimately translates to “great!” in the algorithm and grow your TikTok Business account, depending on your goals.
Use a profile picture that helps to identify your brand. Ideally, use the same profile picture you use on your various social media so your customers can easily recognise you.
Add a recognisable link. This is also dependent on your brand goals, and you can use sites that collate your links, like Linktree, to convert customers easily.
4. Plan content for your target audience.
A business which has set up its marketing will have no problem moving to TikTok. In fact, it would be easier to grow your TikTok Business account if you had a complete market research report. This is because they are very clear on who their customer audience is.
The next step is to create content for that audience with the mindset that you want to grow your TikTok Business account. Your priority is to produce engaging content. Even if your business is an overly formal brand, TikTok gives to the freedom to express the human side of it. You can do company tours, showcase an employee or even create challenges.
TikTok is a platform on its own, so you need a create a content strategy, especially for it. Similar to how Instagram content may be different from LinkedIn, you want to ensure that your TikTok content is tailored to the audience on that platform.
TikTok has many qualities you can harness while editing to make the best videos.
5. Schedule and post
As a business, you should know the importance of creating posts in advance and scheduling them in advance. That’s the same for TikTok. You can use the TikTok scheduler; however, it is limited to scheduling only 10 posts. As a business, you probably would have more than that, so this is one of the perks of having a TikTok Business account. In addition, you can grow your TikTok Business account by scheduling unlimited posts with third-party apps such as Sprout social, Hootsuite and buffer.
6. Team up with creators
Influencer marketing is one of the best ways to drive revenue and reach your business goals on TikTok. While it may not be cheap when you want to partner with influencers with a vast audience, it definitely pays off. They know best how to relate with your audience, so you can trust them to make it happen once you inform them of your goals.
You can also partner with smaller brands interested or involved in your industry to grow your TikTok Business account.
7. Analyse, Analyse, Analyse
A business is nothing without statistics. With a TikTok Business account, you have access to up to 3 months of data and can download it to share with executives. This is important because while you create, you need to know what works for your brand and the best method moving forward to help you grow your TikTok Business account.
It helps you know where you failed, which challenges boosted your brand, and which content your audience loved the most. This helps re-strategise your TikTok content strategy and have better ways to grow your TikTok Business account.
8. Consider Advertising
Some say that organic content isn’t the best way to grow your TikTok Business account. But, while others might disagree, TikTok still provides great advertising methods to reach your target audience
- Brand takeovers are full-screen ads appearing immediately after someone opens their TikTok account. It’s the first video they see, and it’s usually a 3-second image with a call-to-action.
- Spark ads enable businesses to promote their organic videos instead of creating new ones from scratch. After posting many videos, brands can analyse and promote which videos are performing best.
- A branded hashtag is a hashtag that you create and promote to get users to post videos using your hashtag. This is best when running a contest or trend for your brand. You can grow your TikTok Business account and get user-generated content.
TikTok for business isn’t something that you should not consider. With over 1 billion active users, your next customers wait for you to go to them. Take that step now. Open and grow your TikTok Business account.
About the Author
Brand Marketing Executive
With an aim to be a top gun in the marketing world, Angel creates diverse forms of content to connect brands with their customers. She is also adept at creating content strategies, especially for creative, marketing, product and tech brands. Known as the “Fashionable Parrot”, she’s an avid reader and a SDG advocate.