The Starting Point
Founded in 2010, Idris Bayo Ventures (IBV) has emerged as a leading business and IT consultancy firm in Nigeria. Serving clients such as the United Nations, Nigerian Customs, and prominent private sector entities, IBV excels in meticulously identifying business gaps and leveraging cutting-edge technology to deliver impactful solutions. However, despite its remarkable achievements, IBV’s success stories have remained largely untold in the digital sphere, constraining its online visibility and hindering the dissemination of its solutions to prospective customers.
Bridging the Gap
Recognizing the gap, Kamaldeen Olusi, Corporate Vice President of IBV, understood the importance of enhancing their digital footprint to expand and scale their operations internationally. However, determining the right channel was crucial. Following a discovery session with the Talku Talku team, the direction forward became clear.
How we helped IBV make a decision
From our discovery, we gained insights into IBV’s business scope and identified their target audience. Given their solutions, it became evident that the decision-makers for business engagements were primarily on LinkedIn. Establishing a digital presence and building authority on this leading professional network would amplify IBV’s visibility, impress key stakeholders, and enhance demand generation potential.
Succeeding together
In addition to assisting IBV in establishing an impressive digital footprint on LinkedIn, we provide ongoing support through periodic strategy sessions. These sessions ensure that our content strategy and delivery remain dynamic and adaptable to the evolving needs and realities of IBV’s business.
