Everyone and their mom is telling people to open a TikTok account. But how do you grow your TikTok account so it starts reaching the goals you’ve set. “Open a TikTok account” is literally now the most popular advice for every creator and business (emerging or existing). This advice has credibility. TikTok is one of the fastest growing platforms with over 1 billion users.
Because it is available worldwide, TikTok helps you to reach an immense number of people. TikTok exposes a lot of opportunities for everyone everywhere. So if your creative brand is to grow organically in the next few years, TikTok is the place to be.
As creatives, we usually have different brands for ourselves. Both personal and business brands. This article will talk about how to grow your TikTok account no matter the type of brand you want to promote.
TikTok accounts of solo creatives and brands have some similarities and differences.
As a solo creator, you might want to grow your TikTok account simply to have many followers that you could use to earn some money or start a side hustle. You might also want to grow your TikTok account because you sell yourself as a brand.
This guide will teach you everything you need to know about how to grow your TikTok account, especially as a creative. You can bookmark this article or share it with your friends so they can have practical knowledge and grow their TikTok accounts.
Grow Your TikTok Account As A Solo Creator
1. Create a TikTok account
It might seem like a no-brainer but you should create a TikTok account first. It’s easy to read through numerous blogs and find guides to help you grow your TikTok account and still not take action. While this might seem like something you’re already going to do, you need to create a TikTok account that stands out. As easy as it is to create an account, creating a memorable account is no piece of cake.
- Make sure you use an approachable profile picture.
Your profile picture needs to be relatable so that when people see it, they would want to know more about you. Of course, you can get away with a generic profile picture, but in order to grow your TikTok account as a solo creator, they need to know you.
You don’t have to be a beauty queen or king to do this and your followers are actively looking for authenticity in creators.
- Put an engaging bio
One of the major things you need to grow your TikTok account is an engaging bio. Tell people what to expect and who you are. your bio should be good enough that when they read it, they are enticed and want to keep seeing content from you.
2. Find your target audience
This one is fairly hard to do as a solo creator. To grow your TikTok account, you need to know the kind of people that you want to follow you. You need to attract the kind of people that you want to like your posts. As a solo creator, you might just want to grow your TikTok account to large numbers so you can earn money as an affiliate for brands.
So, to start you can either:
- Share videos about things that interest you
This could be a hobby or a skill that you picked up. This also people who are interested in the same things to drift towards your account and this can be your target audience.
- Focus on the kind of brands you want to be an affiliate for
If you are interested in fashion, tech or healthcare, share fashion, tech or healthcare content respectively. This narrowing down can help you grow your TikTok account much faster.
You can also create a buyer persona that would represent your target audience.
3. Create Content
Sure, you can create an awesome profile, but there is no way to grow your TikTok account if you don’t put out content. TikTok is a video platform so you need to get comfortable with cameras.
TikTok does not discriminate too much against video quality so your phone camera is likely good enough for video creation. Make sure the ideas you come up with relate to your target audience unless you would attract the wrong kinds of people and do not grow your TikTok account.
TikTok already has video editing tools on the platform. So, all you need to do is come up with a concept, take a video and go to your TikTok account to do all the editing.
How do you create concepts?
You should try to create content you’re familiar with. Still, you can face a creative block. Follow other content creators to see how they relate with their followers through their content and try to emulate that. Participate in trending challenges and use relevant hashtags to grow your TikTok account.
Creating a series in your niche is also a great content type to use in TikTok.
4. Post Your Content
Creative anxiety and imposter syndromes are real things. Drafts keep collecting dust in the folder, and no one sees the content. It is impossible to grow your TikTok account if you don’t post content. And you need to be consistent about this.
To ensure that you consistently post and grow your TikTok account, try scheduling your posts. Luckily, TikTok has a free scheduler that you can use to set your posts well in advance.
Another thing to note is that you need to figure out your best posting times. As a beginner in the TikTok space, you should experiment with different posting times to see which one works best for you. Then post at those times to grow your TikTok account.
5. Engage With Other Creators
You’re definitely not the first person to be on TikTok so engage with others on the platform. TikTok is still social media. The comment sections of popular and relatable creators are the sweet spot if you want to grow your TikTok account. Talk to their audience and make meaningful connections. It brings credibility and awareness to yourself. Interested people can then visit your profile and, voila, they are following you because they like your content. That would not have happened if you didn’t comment.
Other creators can also inspire your creativity. Duels are also great ways to engage and grow your TikTok account.
6. Cross-promote Your Videos
Cross-promotion means taking your content or links and putting them on other platforms. With TikTok, you can export your video with a watermark. This watermark lets viewers know about your account and subsequently, go to TikTok and follow you. TikTok also allows Instagram and YouTube links so you can always create a connection between all of your accounts.
A popular account that does this is Debby Oscar. She shares funny and relatable content, including videos on job fails. She takes some of her high-performance content on TikTok and posts them on her Instagram.
This is a full guide to growing your TikTok account as a solo creator. Follow these steps methodically and you would find yourself with a high amount of followers and engagement in no time. And this can set you up for earning with your TikTok account.
About the Author
Brand Marketing Executive
With an aim to be a top gun in the marketing world, Angel creates diverse forms of content to connect brands with their customers. She is also adept at creating content strategies, especially for creative, marketing, product and tech brands. Known as the “Fashionable Parrot”, she’s an avid reader and a SDG advocate.