Discovery Session with Beecan Foods
TT Solutions Team
What areas do you believe would significantly simplify running and managing your food business?
Blessing Ibok-Omeziri
Founder, Beecan Foods
Managing customer inquiries and orders via Instagram DMs proved to be a time-consuming task, requiring us to manually sift through each chat room to note down orders and address specific requests or dietary restrictions. Despite the presence of pictures and videos on our page, customers still had questions, particularly regarding size, quantity, and serving capacity.
Based on feedback from past customers, there was a clear demand for a more streamlined ordering process, with many expressing a preference for a direct menu that would enable them to place orders and make payments without the need for direct communication with a representative.
Solution Review Session with Beecan Foods
TT Solutions Team
It’s been nearly a year since the implementation of your digital menu. How has it alleviated some of the challenges your business was facing?
Blessing Ibok-Omeziri
Founder, Beecan Foods
TT comprehensively understood our business needs and seamlessly digitised our menu through a user-friendly website. Our online menu now enables customers to effortlessly place orders while providing clarity on the quantity ordered and its suitability for their intended number of diners. Moreover, it facilitates effective sales and promotion management for our products.
A notable advantage is the menu’s ability to gather basic customer data, such as email addresses and phone numbers, allowing us to solicit feedback on orders, cultivate customer relationships, enhance satisfaction and service quality. Additionally, this data empowers us to engage with potential customers who initiated orders but did not complete them, helping to address any technical issues and encourage them to proceed with their purchase.
Furthermore, the inclusion of a “contact us” section within our digital menu has significantly reduced inquiries received via direct messages, streamlining communication channels and enhancing overall operational efficiency.
Scaling Beecan Foods' Digital Journey
TT Solutions Team
How are you planning to scale your brand’s digital journey, considering the benefits gained from digitalizing your menu?
Blessing Ibok-Omeziri
Founder, Beecan Foods
Since implementing our digital menu, we’ve seen a significant improvement in order management, with a 50% increase in efficiency. Additionally, the structured data collection capabilities have provided valuable insights into customer behaviour and preferences. Looking ahead, we envision leveraging this data to launch loyalty programs, targeted marketing campaigns, and other initiatives aimed at enhancing customer engagement and satisfaction.
