Brand Story Definition

First Name *
Last Name *
Email address *
Phone *
Position *
Name of Your Brand *
Defining the Brand *
Please give us a brief overview of your Brand. (Who you are, what you do and what you intend to achieve)?
Target Audience *
Who are you looking to attract or sell your service/solution/innovation to?
Target Audience Demography
Age Range *
Profession *
Geographic Location *
Brand Approach *
What methods and strategies are you looking to employ
Thematic Areas
Unique Selling Point *
What is different about your brand, what makes your offers stand out amongst other competitors
Mood and Tone
Logo *
Logo Definition
What are your choice colours (if any)?
Font *
What are your choice fonts (if any)?
Content, Designs and Tone *
Messaging, personal and content tone
Social Media *
Colour scheme, engagement frequency and strategies
Overall Look & Feel *
Brand consistency standards,general outlook on all digital channels and proposed perception by the audience
Brand Persona *
Define your average user/customer/client
Official Statements
Mission Statement *
Vision Statement *

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