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Brand Story Definition
First Name
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Last Name
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Email address
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Phone
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Position
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Name of Your Brand
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Defining the Brand
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Please give us a brief overview of your Brand. (Who you are, what you do and what you intend to achieve)?
Target Audience
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Who are you looking to attract or sell your service/solution/innovation to?
Target Audience Demography
Age Range
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0 - 17
18 - 30
31 - 45
46 and above
Not applicable
Profession
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Geographic Location
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Brand Approach
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What methods and strategies are you looking to employ
Thematic Areas
Unique Selling Point
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What is different about your brand, what makes your offers stand out amongst other competitors
Mood and Tone
Logo
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Logo Definition
Colours
What are your choice colours (if any)?
Font
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What are your choice fonts (if any)?
Content, Designs and Tone
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Messaging, personal and content tone
Social Media
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Colour scheme, engagement frequency and strategies
Overall Look & Feel
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Brand consistency standards,general outlook on all digital channels and proposed perception by the audience
Brand Persona
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Define your average user/customer/client
Official Statements
Mission Statement
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Vision Statement
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